“I do not have the personality type to be a great salesperson.” I may be the first one to tell you this, but personally believing in that statement can be a major hindrance to your personal and business progression. Out of every ten salespeople that you meet, two usually have the personality of a great salesperson. The ones that we usually run into are the other eight, and unfortunately, until the message from this article spreads to the general public, the stereotypes that come with the personality of a salesperson will continue to push possible buyers away. These traits include:
• Very aggressive
• Not Genuine
Those are just a few, but these are usually the traits that someone who agreed with my opening statement are thinking about when assessing the personality type of a salesperson. The previous traits are not only unproductive for someone in sales, but also for anyone in life.
What Abraham Lincoln, Martin Luther King, Andrew Carnegie, and Henry Ford, to name few, have in common is the fact that they were some of the greatest salesmen to have ever lived. The ideas that they persuaded others to buy into had a generational impact that has had an effect on the way we all live today. The mindset of a truly great salesperson involves understanding human behavior, which is demonstrated through their passionate delivery of the message.
What the average person deals with is the total opposite when it comes to sales. They deal with an overly assumptive person who usually does not allow proper communication, and those types of experiences cause the buyer to carry defenses into future encounters with salespeople. The great salesperson recognizes and addresses the defense while aiming to get on a positive track, while the eighty percent fight fire with fire, leaving yet another bad impression on the title of a salesperson and the cycle continues.
When you buy an idea, product or service from someone that has used the correct techniques, you feel as if you have been put on a pedestal. The pride of making a wise decision, mixed with the genuine connection that was made, is one of the best combinations of emotions that one could ever have. Having a personality geared to deliver these feelings benefits every person involved in the exchange.
Once you take a closer look at the personality type of a great salesperson, you will immediately understand that the traits instilled will help attain success in anything that you will ever do. The vast majority of any sales force that you run into lacks these characteristics because the intent to “make a sale,” eliminates the focus on the skills that are needed to help them strive toward true mastery of the art of salesmanship.
These are a few of the traits that come with the master salesperson:
• Enthusiastic (passive or active)
• A great listener
• Very optimistic
The person who can sell him or herself will be much better at selling others, so it all starts with knowing how to be self-motivated. The people in this world who encounter the worst physical, financial, and emotional trauma are usually victims of not being able to sell themselves on their first presentation, because they did not execute the proper action. Now that you have a better understanding of what comes with the character of a great sales person, I urge that you take a closer look at who you are and what foundation your personality has been built upon.